Entrepreneurs: It’s Time to Get Real Mean and Real Lean
The world has changed dramatically, and continues to do so. Resting on laurels and riding on momentum is long gone. New, higher taxes, big government squeeze, and the outflow of top executives from America to countries that will pay them what they’re worth because of Obama’s proposed salary cuts and restrictions, which will affect every business. Inflation, interest rate hikes, reduced customer spending, and a general anti-business sentiment of the collectivist bureaucracy will add to the pressure. What to do?
Time to get real mean and real lean. This time around, it’s not about adding fat so that you can take Mommy on that cruise – it’s about survival. Time to cut away activities and people that don’t make a measurable profit. That includes relatives. Time to axe expenses like service club memberships, sponsorships that don’t make a profit, and advertising that is justified as “branding”, “top of mind” and other silly excuses for non-delivery. And time to focus squarely on the bottom line. We’re in business to make the most possible after-tax profit with the least cost, time, risk, and effort. Let’s remember that.
Forget the “giving back”, “helping society”, “saving the planet”, “uplifting the poor” B.S. You can’t bank that, and the bunny-huggers won’t pay your creditors or lend you money when you need it. Get real. Watch the movie, “Glengarry Glen Ross” again for a wake-up call. Start treating your salespeople like salespeople instead of welfare recipients. The one with the lowest sales gets fired. Like the good old days. A sales meeting every day. They’ll hate you, but you’re not there to be popular.
Enter Joint Ventures, the ideal way to increase profits with no cost or risk, and little time. Magical, certainly, but very practical. Profoundly sophisticated, while easy to implement and very lucrative, regardles of your industry, products, or services. And best of all, quick, measurable results. Back-end income from other businesses is a beautiful thing. Their time, their risk, their inventory, and everything you make is 100% profit.
Example: The office furniture company starts promoting a flooring company and gets paid a generous commission on all resulting sales. No additional cost, and everything earned is pure profit. Salespeople share in the additional income. I could go on and on, but there’s plenty of information on my website.
To prove my point, I took one profit center in my business from $4,000 per month (it had taken me nine months to get there) to $20,000 per month in four days through the use of a simple Joint Venture. And that $16,000 in additional monthly income didn’t cost me a cent. Show me a better system. If you’d like to know how I did that, e mail me: robin@dollarmakers.com
Let’s get mean and lean, adjust our business sails to the new winds of change, and soar to even greater heights of success.
Robin J. Elliott www.DollarMakers.com
North Americans are giving the bank 35 cents of every after tax dollar. Take control back. Interest on Debt and Taxes are our two biggest expenses. Learn how to minimize both.
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