Multifaceted Marketing Multiplies Momentum
If you want the maximum market impact and exponential growth, multifaceted marketing is essential. A combination of a variety of well-planned, consistent, congruent attacks and exposures will establish your brand and identity in the minds of your prospects and those who can refer business to you. When you combine leverage, duplication, and viral components in your marketing, you get even stronger. Niche marketing can further enhance your progress. And the most powerful marketing system ever created is Joint Ventures.
Every aspect of your marketing should link to as many other aspects and systems as possible, so creating a symbiotic and synergistic approach is very important. Think of warfare as an analogy: everything should work together seamlessly, driven by Operations Intelligence, and you’re the Commanding Officer in the war room. You’re the mastermind, not running around with a rifle or fixing broken machine guns or driving an ambulance. The air force, navy, and army all work together for the common good, all offering what they do best, enhancing the efficacy of the other forces in many ways.
Strategic marketers know that the ripple effect works to create spaced repletion – the old operant conditioning tool – and by impacting the consciousness of your target market in different ways, from different sources, with different media, on a consistent basis, with a unified message, the brand and the message is established. Combine that with the wonderful information we learned in two great books, The Tipping Point and The Long Tail, and it makes sense to develop a scientific approach to marketing, instead of the haphazard, desperate, loose, random approach used by broke, self-employed salespeople who masquerade as entrepreneurs.
If this all sounds terribly expensive and complicated to implement, remember that a smart Joint Venture Broker can do all the above and more, with no cost, no risk , and relatively little time. Utilizing existing resources and developing strategic alliances with the right partners makes it all possible and a lot of fun when you remove the risk. One can be very creative when one has nothing to lose.
So take off the blinders, get out your crayons, think big, and climb out of that stale little box – marketing is the key to business success, and this is the way to do it. DollarMakers Certified Business Mentors are standing by, locked and loaded, to help you apply this powerful information directly to your business and multiply your bottom line.
Robin J. Elliott www.DollarMakers.com
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