Robin J. Elliott: Joint Ventures with the Prophet of Profit, Training, Strategic Alliances

Read the following article, and then answer the question at the end, and I think you will get a revealing insight into the extent to which your present state of mind is helping or hurting your business. Be sure to read the article first, though.

I am drinking imported PG Tips tea from an Aynsley, bone China, English tea set, given to me in England by Justine Robson, with pictures on the tea set of wild primroses like the ones we saw growing in the grounds of Arundel Castle in Sussex. I am reading the International Express (“56 Pages of News from Britain”). I like England and all things English. We presented seven Bootcamps there in the past year, and as I sit in my office here in Vancouver, a casual glance around will support that. DollarMakersUK is my favorite projet.

This is what I read in this newspaper:

Revealed: The Changing Face of Britain: 1,650 New Immigrants Invade UK Every Day.
The number of foreigners living here has risen by 1.1 million in three years – enough to fill a city the size of Birmingham. The number of people leaving the country has also reached unprecedented levels, and nearly half of them are Britons.
• 605,000 people enter Britain as migrants every year.
• Pensioners outnumber children for the first time.
• The majority (54%) of births in London are o foreign mothers.
• Applications for asylum are up 15%.
• A total of 888,000 Poles and Slovakians have come here to work since the expansion of the EU in 2004. But 185,573 of them are in receipt of or in line for state handouts costing taxpayers more than £211 million a year.

 OK, here’s the question to answer: What is your initial response to this abreviated article?

There are many options – most of them emotional, biased, and entirely subjective. One could feel the rise of xenophobia, a reaction to the photograph of the Muslin women in a burka, fear, realization that Canada is going the same way, all sorts of possible reactions. Here was my reaction: “Wow! The market for DollarMakersUK is better than ever, and improving by the minute! We can help these people – great for business!” Was that your reaction?
NOW what is your response? “Oh, well, that’s fine for Robin, but I don’t have a business in England.” Well, a Joint Venture Broker would realize that you don’t need a business in the UK to do business there.

See, it’s all about the way we interpret our circumstances and the stories we tell ourselves about our options. It’s all about choice and perception, and DollarMakers specializes in teaching people how to think about business. After all, we don’t have money problems – we have thinking problems, and Napoleon Hill taught us that “Every adversity, every difficulty, and every heartache carries with it the Seed of an equivalent or a greater Benefit.” He said, “Both poverty and riches are the offspring of thought.” I can think of a multitude of opportunities to make money from the situation in the UK. We can find solutions that benefit everyone through the use of Joint Ventures.

Robin J. Elliott www.DollarMakers.com

When I stay at a Radisson Hotel, I enjoy the Sleep Number bed – one can adjust the comfort level on each side of the bed independently – firmer or softer. When I get into my car, I can adjust the seat so that it fits my body – forward, back, up, down, lumber support, etc. We live in an adjustable, customized world. We choose what we want on the remote control, off a menu, on the Internet, everywhere. You set the heat in your home to your level of comfort. How about your business? Is it very comfortable? Does it adjust to your lifestyle and values and schedule, or are you a bloodied slave to your business, serving your demanding master, a love-hate relationship bordering on Stockholm Syndrome?

Has your business turned from your passion into your persecutor? You wish you could sell it but you can’t? It’s turned from adoration to addiction? It becomes ever more greedy and consuming, but you get less and less profit out of it? You’re riding a tiger? Perhaps it’s a fantasy that is now flat lining, but you can’t afford to get out because you’ll lose even more? The dream became a nightmare? Or you enjoy your business and you make money, but you have no time for your family and your hobbies? Are you controlled and manipulated like a puppet by external forces, the competition, weather, government, environment, market, suppliers, customers? I understand, because I have worked with thousands of owners of small and medium sized businesses since 1987.

My business is adjustable to what I want. I do what I like, when I like, with whom I like, how I like, I call the shots, and my business is like a well trained dog. That’s because I’m a Joint Venture Broker. I use leverage and duplication, and so I can walk away from anyone at any time. That’s what I call freedom. Ayn Rand said, “Freedom is to want nothing, to expect nothing, to depend on nothing.” I am not attached to any one of my JV partners or any of my JV’s to the extent that they control me, my time, or my choices. I am in charge and in control of my business, my money, and my time. That’s how it is SUPPOSED to be, as Michael Gerber said, “Working ON your business, not IN your business.”

Business owners can adjust and adapt their business through the use of Joint Ventures. People who don’t want to own a conventional business can simply become JV Brokers. You have the choice to control or to be controlled. Real time and money freedom is available through the use of Joint Ventures. You can be comfortable and content and make a lot more money with a lot less time and risk. You can spend as much or as little time you wish, and you can live according to your own values and priorities. You’ll have less sleepless nights. For more information, visit www.DollarMakers.com or e mail me robin@dollarmakers.com

Robin J. Elliott

If you want the maximum market impact and exponential growth, multifaceted marketing is essential. A combination of a variety of well-planned, consistent, congruent attacks and exposures will establish your brand and identity in the minds of your prospects and those who can refer business to you. When you combine leverage, duplication, and viral components in your marketing, you get even stronger. Niche marketing can further enhance your progress. And the most powerful marketing system ever created is Joint Ventures.

Every aspect of your marketing should link to as many other aspects and systems as possible, so creating a symbiotic and synergistic approach is very important. Think of warfare as an analogy: everything should work together seamlessly, driven by Operations Intelligence, and you’re the Commanding Officer in the war room. You’re the mastermind, not running around with a rifle or fixing broken machine guns or driving an ambulance. The air force, navy, and army all work together for the common good, all offering what they do best, enhancing the efficacy of the other forces in many ways.

Strategic marketers know that the ripple effect works to create spaced repletion – the old operant conditioning tool – and by impacting the consciousness of your target market in different ways, from different sources, with different media, on a consistent basis, with a unified message, the brand and the message is established. Combine that with the wonderful information we learned in two great books, The Tipping Point and The Long Tail, and it makes sense to develop a scientific approach to marketing, instead of the haphazard, desperate, loose, random approach used by broke, self-employed salespeople who masquerade as entrepreneurs.

If this all sounds terribly expensive and complicated to implement, remember that a smart Joint Venture Broker can do all the above and more, with no cost, no risk , and relatively little time. Utilizing existing resources and developing strategic alliances with the right partners makes it all possible and a lot of fun when you remove the risk. One can be very creative when one has nothing to lose.

So take off the blinders, get out your crayons, think big, and climb out of that stale little box – marketing is the key to business success, and this is the way to do it. DollarMakers Certified Business Mentors are standing by, locked and loaded, to help you apply this powerful information directly to your business and multiply your bottom line.

Robin J. Elliott www.DollarMakers.com

If you were to become a Joint Venture Broker, you wouldn’t have any inventory, because you would have other people selling their inventory while you collected a piece of all the on-going business. That would mean you would lose out on the exercise carrying and stacking and counting the inventory! Also, you would have all that extra money that wouldn’t be tied up in inventory, and you would have to decide what to do with it – what a drag! And, since you wouldn’t be delivering services yourself, you would have all that extra time on your hands while other people did the work and paid you for the privilege. What would you do with all the extra time?

The worst part about being a JV Broker would be getting rid of those employees of yours that show up late, smoke pot, treat customers badly, steal from you, lie to you, threaten you with lawsuits, and call in sick every other day. How boring your life would be without them. And then, of course, you wouldn’t have those exciting lean times or “quiet times” in your business when you use up all the profit you made during the busy times. That’s just no good. And you wouldn’t be able to lie awake at night worrying about not making enough money to meet payroll and pay the lease, because you wouldn’t need an office or overhead! What would become of that delightful Irritable Bowel Syndrome?

When you go on holiday with your family, you would be obliged to choose Club Med or high end cruises, instead of those cozy, two star, fleabag hotel with drunken truckers for company. And you would miss out on those interesting Chamber of Commerce meetings where broke, self-employed salespeople try to sell each other stuff, because you’d be negotiating real deals and making real money, while lying on the beach or next to the pool. And how confusing it be to have multiple streams of residual income instead, of being limited to just one product or service in one geographical area, in a shrinking market. As a JV Broker, you wouldn’t enjoy the privilege of dealing with difficult, unreasonable customers, and you would have to stop that stress medication which you find so tasty.

If you decide to keep your business and apply JV systems to it, you would find it stressful to deal with the lowered risk, increased profit, and the guilt you would feel when you leave all your competitors choking in your dust, the poor things. You’d also feel guilty about having so much more money and free time, while your competitors continued to work so hard for so little – it’s just unfair. And if you made all that extra money, you would be obliged to give more to your church and pay more taxes, and you don’t want THAT. No, sir, Joint Ventures are not for you. Bankruptcy, risk, tension, and fatigue are just too much fun to sacrifice. Who needs freedom, fun, lots of money, and plenty of time, after all?

Robin J. Elliott www.DollarMakers.com

I have been reading General George S. Patton’s account of the invasion of Sicily. Most enjoyable. A great historian and strategist, General Patton is widely considered the best field commander in the American army of World War 2. Franklin D. Roosevelt called him “our greatest fighting general.” Patton once wrote to his wife, Beatrice, “When I am not attacking, I feel bilious.” General Patton and Winston Churchill are my heroes.

When you decide to capture a new market for your business, your approach can be strategic, smart, planned, and effective, or you can do what 97% of entrepreneurs do. Ten years ago, I would have concluded that a particular caller on my recent conference call was either inebriated or mentally damaged; however, after ten years in this market, I realize that he is simply another narcissistic, socialist fool. He asked a question that revealed his utter ignorance of basic psychology, but also of the power of the Joint Venture mindset: “So how can you help me get investors for my real estate development in Costa Rica?”

This type relies on cold calling, shotgun approach advertising, networking with equally slothful and desperate, broke, self-employed salespeople, and wild, groundless lies about the return on the “investment” he is touting. He has no battle plan, no brains, and no pity from yours truly. This is how most employees who pretend to be entrepreneurs try to capture a market, and why they fail so miserably. Let us expend as little time as possible exposing the hopelessness of his approach, and then move on to what actually works.

First, the caller has no traction, credibility, leverage, or relationship with me, and yet he asks me how I can help him. A beggar on the street would get the same amount of attention from me. Why would I want to help him? I only tolerate his ignorance out of courtesy to the person arranging the conference call. I have no reason to help him. Second, his arrogance knows no bounds. He is not interested in learning about Joint Ventures, only how to make another dollar off some unsuspecting and equally slow “investor” in his scheme. Let’s move on to what works.

Here is the simple answer to capturing a new market: First, decide what your ideal demographic is: Whom do you want to sell your products and services to? Second, determine who, exactly, has access to, influences, controls, communicates with, and has the attention and respect of that demographic. These people are Centers of Influence. They are the key to fast, effective, risk-free access to the market you want to capture. Third, develop a specific plan to meet, impress, and get the active cooperation, assistance, and support of these Centers of Influence. And this is where the Joint Venture Mindset comes into play. You have to give me a very compelling reason to help you. You have to develop an intelligent strategy to get my attention and build a relationship with me. And in order to do that, you have to know a lot about me. Third, set up and execute a Joint Venture with each of the Centers of Influence that allows you to capture the market fast, in a bloodless coup.

Joint Venture Brokers are strategists. They understand psychology. They are capitalists, who expect to pay for the value they receive. They are realistic and street smart, so they work smart instead of hard. They don’t have that sense of entitlement that permeates our society. They develop their skill conscientiously. They understand the importance of long-term, reciprocal, symbiotic relationships in business. They are consistent, persistent, professional, and honest. They plan their campaign with the JV mantra, “No money, no risk, little time” running in their heads, and differentiate themselves from 97% of others by using their heads and creating massive, unprecedented value. 

Joining the DollarMakers Joint Venture Broker Club gives you instant access to hundreds of potential JV partners in 15 countries. If you have a business, you can also consider the services of one of our DollarMakers Certified Business Mentors.

Robin J. Elliott www.DollarMakers.com