04.16.08
3 Steps: Action, Traction, Attraction
Success is uncomplicated for people who understand that there are only three steps to reach it, and they are: Action, Traction, and Attraction. In my experience, anyone with an IQ of over 100 and a decent work ethic (those two criteria instantly eliminate a large percentage of the population) can climb these three simple steps to massive success in any business venture.
The first step is ACTION: a four letter word for many, called WORK. Consistent, focused, uncompromising, quality work. Not just a flutter of work and bluster just before you fetch your boss at the airport; he sees through that quickly and your sins will find you out. Not sporadic, half-hearted attempts, or mere gestures. I’m talking about real work, doing the things that get results. Doing the uncomfortable things at inconvenient times. Being on time, in place, and productive - every day. Working with enthusiasm and passion, without even considering quitting. Putting in the hours, going the extra mile, even when it rains or you feel ill. Consistent work. If you work long enough, you finally smash through the wall to resistance, and you eventually reach the next level, which is…
TRACTION. This is when you start to see progress, momentum, branding, recognition, a profit. People start responding, your phone starts ringing; you begin to see progress. The wheels are digging in - they’re stopped spinning on the ice and mud. How long does it take before your action gets traction? However long it takes. But if you have a good mentor, work hard an smart, use Joint Ventures, and only work with the right people, it eventually happens. And when you start to get traction, it is not a time to sit back and take it easy. This is the signal to double your efforts, sharpen your axe, and work harder than ever. Don’t miss the opportunity to keep the traction going until you reach the desirable level of…
ATTRACTION. Now your phone rings all day, and like the old song goes, “getting cards and letters from people I don’t even know, an offers coming over the phone…” Again, this is not a time to start resting, but a time o build on the momentum, strike while the iron is hot, and work harder! At a certain point (you will know when), you will be able to loosen up and take it a bit easy. If your systems are in place, you can delegate and allow the systems to do more work, but be vigilant, because the enemy lurks always.
Follow this philosophy and you will reap what you so.
Robin J Elliott www.DollarMakers.com
