03.28.08
Your Label can Change Your Life
What LABEL do you have on yourself? Tim Larkin tells an interesting story about when he had to train an elite counter-terrorist, law enforcement unit. The problem with this unit was their inability to properly anticipate ambushes or potential assassination attempts. The reason was that the unit was in defense mode, or reaction mode. They called themselves an “anti-terrorist” unit, which implies they are to defend their clients, whereas a “counter-terrorist” unit is there to HUNT terrorists. To solve the problem, Larkin changed their name (label) to Counter-Terrorist and had them practise reverse roles, so they learned to think like the terrorists. They became “At Cause” instead of “At Effect”.
In business, you are either a passive order-taker or a hunter. When I sold furniture, I stood there hoping people would come into the store so that I could sell them furniture - a passive, reactive, “at effect” position that drove me nuts. When I sold life insurance I became a HUNTER. I was proactive. I became the CAUSE, the initiator, the Producer. And so I took control of my income and my life. The label I had on my head changed. I took responsibility for my sales. I couldn’t blame the weather or the competition anymore. It was up to me. I saw myself differently. The fisherman stands there, waiting for the fish to bite. The hunter goes and looks for his prey. I don’t fish; within thirty minutes I would be storming into the water with a club to find those elusive creatures.
This is a very important part of your success in business: You’re either waiting for people to bring you deals and opportunities, or you’re creating those deals and opportunities. When Rika and I go to a mall and we see empty stores, I know that many of those people took a huge risk and lost their life savings and more, because they wanted to stand behind a counter and smile and pose while the world beat a path to their door. At Effect. When people didn’t show up and they couldn’t make their payroll and lease at the end of the month and they lost their money, they blamed the economy, the mall, the weather, and poor old George Bush. After all, “They couldn’t help it”! What could they do? It wasn’t their fault! Pathetic. Weak. Useless.
Change your mental label. Become “Unstoppable” - a “Money Machine,” a “Warrior”, a “Conqueror”, an “Adventurer”. See yourself as a producer, a pioneer, a First Cause, and creator, and an initiator. Make it happen. Take the lead. Insist on victory. Step up. Kill the terrorists before they get to you. Create the future you want. DollarMakers is here to assist you in that.
Robin J. Elliott www.DollarMakers.com
