Archive for December, 2007
Perishable Resources
Smart Joint Venture Brokers understand how lucrative it is to leverage perishable resources. An airplane seat that isn’t sold is wasted. An empty hotel room costs maybe $20. The average visitor to Las Vegas loses $500, so guess what? There are seldom empty hotel rooms! It pays the hotel to give them away! If the back end is properly constructed, it pays you to lose money or break even on the front end. Employees that are not fully productive is a perishable resource, because time is passing. What does it cost to put an extra person into a seminar? Very little. Think about it.
When you’re dealing with intelligent entrepreneurs who understand that they’re in business to make a profit and not sales, it’s a lot easier to Joint Venture with them, so I suggest you work with Members of the DollarMakers Club to save time, money, and frustration. $10 is better than nothing. And if that ten dollars can lead to sales of $200, even better! Here’s what you want to look for: Anything that is wasted if it is not used. That’s a perishable resource. Seats at a concert that are not sold. Booths at a trade show. Underutilized resources. Income from correctly constructed Joint Ventures is 100% margin.
The approach to use is common sense to real business owners. Note: Only approach people on whom you have done due diligence. Don’t go cold calling. Get referred or work with known people. “If I can show you a way to drive more profit to your bottom line, using existing resources, with no cost, risk, or extra time, and I make it all happen, will you share some of that found money with me?” If they agree, put a written agreement in place before you do anything else.
On the day the trade show starts, there are unsold booths. Offer the salesperson a tenth of the price and you might well get them. If someone has a hotel that is not fully booked, show them how to add back end incomes by selling tours, T shirts, shows, limos, all the things the concierge does – he’s an experienced JV broker and usually understands business and money better than the hotel’s General Manager. Really – I was a hotel manager and attended three years of hotel school, and I couldn’t believe how much money the average hotel manager leaves on the table. But then a manager is not an entrepreneur, is he?
Teach restaurants that additional guests earn them 68% if their food cost is 32%. Show them how to build a lucrative database and add JV’s, and share the profit with them. Get paid 20% on additional guests (usually in groups, like Rotary Club meetings or singles club meetings) by the restaurant, and then add back ends, like selling advertising space in the backs of the menus and giving Gift Certificates from other businesses to the restaurant guests, and you get paid a commission on all the resulting sales.
Most businesses don’t create or maintain databases of their clients, seldom communicate with them, and lose all the potential business. A name in a well utilized and leveraged database is worth a complimentary meal, seat, show, seminar, or haircut, especially if there’s no cost involved, wouldn’t you agree? You are surrounded by a multitude of opportunities to leverage perishable resources and make an unlimited amount of money.
Robin J. Elliott www.DollarMakers.com
No commentsASK!
I got an e mail from a new DollarMakers Member a few months ago. He said, “Tell me what to do, Robin – I’m ready and hungry. I need to earn and extra $3,000 per month within two months.” I called him and told him exactly what to do, and to be honest with you, when I put the phone down, I didn’t expect to hear back from him, because that is usually what happens. I was surprised when he e mailed me consistently, every two days, asking questions and implementing the action steps, until he was earning $3,800 per month. It took him 9 weeks. He insisted on success and he followed instructions. Cream doesn’t have to be begged, bribe, or coerced to rise to the top. People who succeed make themselves noticed. They demand success. The ask, act and outwork everyone else.
Push yourself to the front. Climb the ladder while everyone else is still sleeping. ASK, and you will receive. Knock, and it will be opened. Seek, and you will find. Take the initiative. Ask successful businesspeople, “What do I need to deliver to you to get you to send me a check for a thousand dollars a month? What marketing and sales materials do you have that I can use? What training can you offer me? I’m ready to make this happen! In your experience, what do you suggest I do?” Communicate daily. Get to work before anyone else and leave after they do. When they make six calls, you make sixty calls.
Winners don’t have to be reminded to show up. They do it automatically. ASK: “What is it that you want more than anything else? If I can help you get that, what will you give me?” Then use the Joint Venture information you have to access the resources and results they want, and share the reward. Be proactive, positive, and productive, and you will be powerful. Enthusiastic, goal-directed action gets results. When you sow, you reap.
Jim Rohn has a wonderful way of explaining the parable of the sower. He says the sower was ambitious – he had big goals. and he sowed excellent seed – good quality. The first part landed by the wayside and the birds ate it. The birds represent the people who will distract the people you’re working with. You invite them to a meeting, they get all excited, but they don’t show up. They talked with a drunken cousin who persuaded them they were getting ripped off, so they didn’t come to the meeting. The birds got them. Don’t chase the birds, Mr. Rohn exhorts us, because then you’ll leave the field. Keep on sowing. In this case, keep on ASKING. Don’t get discouraged or angry – it’s simply the law of averages. It’s the way things work. Human nature. Keep asking.
Some of the seeds fell on rocky ground where the soil was shallow. They started to grow, but the first hot day they withered and died. People start working with you but they’re weak, so they quit at the first sign of difficulty and blame everyone else. No problem, you keep on sowing – asking.
Some seeds fell on thorny ground, and the thorns got them. The thorns are the little cares and distractions. “I couldn’t come to the meeting because it rained / my kid was sick / my wife wouldn’t let me / the dog got drunk.” Little things cheat them out of big opportunities. It’s just the way it is, Mr. Rohn teaches us – keep on asking and sowing!
Finally, some seeds fall on good ground. They always will, as long as you keep on sowing. Winners understand this, that’s why they keep on sowing. They never quit. Mr. Rohn tells us that some of these seeds that landed on the good ground brought forth 30%, some did 60%, and some had the capacity to produce 100%. Not all will do 100%, so let the 30’s do 30, the 60’s do 60, and the 100’s do 100%. The duds will lead to the studs. Keep on. Keep on asking.
Put your hand up. ASK. Ask until you get what you want. Make yourself known. Force your way to success. There is very little competition out there for winners. There are only three possible reponses when you ask: Yes, No, or a counter offer. That’s two out of three. Paul J. Meyer said, “What’s behind this door I cannot tell, but this I know, and know it well; the more I open, the more I sell!” ASK. Ask the right people the right questions and your victory is assured, my friend.
Robin J. Elliott www.DollarMakers.com
1 comment“What? Me Change my Mind?”
If you were to put a wooden board, five inches wide and eight feet long, on the ground, could you walk along the board without falling off it? Of course you could. Piece of cake. If that same board was suspended between two building, twenty-two stories above the ground, how would you feel about walking along it? There’s no difference in your ability, only in your mind.
Psychologist Nicholas Humphrey tells of the case of Haitian Voodoo believers who actually die, apparently from some psychosomatic effect or terror, within mere days of having a malign “spell” cast upon them. Coming from Africa, I know first-hand the power of mysticism and witchcraft, and it’s present incarnation into modern life, cults, sects, and religion.
I am often amused at those who tell me they’re making a fortune in dealing foreign exchange on their home computers, and they they can show me how to do the same, as long as I sign up for the same program they did, which costs many thousands of dollars. Naturally, they would stand to make a healthy commission if I was desperate and naive enough to take their advice. The truth is that when pressed for more information, they might admit that they are making a fortune IN THEORY, since they are using the simulator program (for which they pay an exorbitant monthly fee) – it’s still a game. The wooden board is on the ground. They haven’t actually invested any real money in Forex. As you might anticipate, using real money will alter things in their minds (the board will be raised twenty-two stories) and they will not make money. And that’s kindly without assuming the simulator is not “fixed” to encourage these marks and stimulate them to invite their friends to join the scam.
Stepping out of the classroom filled with cheering enthusiasts into the real business world can make a difference. Even when the board is on the ground, we convince ourselves that it’s very high up and risky. It’s all in your head. We know that our circumstances will change only when WE change, and that change is beyond intellectually accepting some business or psychological principles. Change is a door that can only be opened from the inside.
The Buddha said, “Everything is based on mind, is led by mind, is fashioned by mind. If you speak and act with a polluted mind, suffering will follow you, as the wheels of the oxcart follow the footsteps of the ox. Everything is based on mind, is led by mind, is fashioned by mind. If you speak and act with a pure mind, happiness will follow you, as a shadow clings to a form.”
The burning question is, of course, “How do we change?” What method can we use that will sufficiently shift our internal interpretations of , and beliefs about opportunity, money, value, entitlement, and supply and demand, to make it possible to apply what we learn in the real world? How can we learn to walk confidently along the board?
To reprogram your mind and set yourself up for success is easier than you may think, using the right tools. I recently purchased a new set of kitchen knives – it’s amazing how easy it when you use a sharp knife, and effective tool – the right tools. When I got into business 21 years ago, I got hold of the right tools, surrounded myself with the right people, and followed their instructions to the letter. I wanted to succeed VERY BADLY. So I didn’t second-guess, doubt, or question the advice of my mentors. They were millionaires and I wasn’t – go figure. It worked. The tools and support now available to you are far superior to that which was available to me, and it costs a fraction of what I paid. Three simple steps:
1. Get the ongoing training, support, and input you need about business and money from DollarMakers. Join our Club, invest in our Success Library (includes Membership), and attend every Bootcamp you possibly can.
2. Join Success University – it’s all the self-development and personal growth you will ever need and it will make you money into the bargain – for $149 and a mere $49 per month, it doesn’t get any better than this.
3. Align your philosophy so that you free yourself from the misconceptions and damaging beliefs about money and business that sabotage so many good people by reading Ayn Rand’s book, “Atlas Shrugged” – the best book you’ll ever read. Available in your library or bookstore.
If you’re a woman, consider our DollarMakers Women’s Club and our Women’s Wealth Workshopsas an additional option. The next Women’s Wealth Workshop will be in Worthing, Sussex, UK, February 2.
What will your life look like in one year’s time? You stand at the crossroads as you read this. When you look back at your life a year from now, you will have only yourself to answer o. You will either be regretful or grateful – it’s your choice. I look forward to working with you.
Robin J. Elliott www.DollarMakers.com
No commentsYour Bamboo Story
One day a man planted a bamboo seedling. He cared deeply for it, so each day he watered it and tended to it, always making sure it had the proper sunlight to grow. After a year’s time, the man saw that the plant had not grown at all, but he continued to water it, tend to it, and make sure it was nourished by proper sunlight. Again, after the second year the plant had not grown. He watered and tended it through the third year and the fourth. Suddenly, as if by magic, in the fifth it began growing. In fact, it grew two and a half feet a day until in six weeks it was ninety feet tall.
The things you start in your life – relationships, businesses, new endeavors, new projects, are all bamboo plants. This illustration is very closely mirrored in Network Marketing, except that if you’re in the right one, you can start making money fast, and when you hit critical mass you can’t believe the growth. Those who make twenty or a hundred thousand dollars a month are not smarter than anyone else – they just kept on when all the others left.
Calvin Coolidge said, “Press on: nothing in the world can take the place of perseverance. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; un-rewarded genius is almost a proverb. Education will not; the world is full of educated derelicts.”
Persistence and determination alone are omnipotent. Winners NEVER quit. With a winner, it’s not about “IF” – it’s about “WHEN”. What will YOUR life look like in five years? Want to plant a bamboo Money Plant today? E mail me robin@dollarmakers.com now. But only if you’re serious.
Robin J. Elliott www.DollarMakers.com
No comments“Active or Passive?”
I wrote to my family in South Africa this Christmas morning. In my letter, I was interested to observe the way I put a certain sentence together. Here it is: “I love my new study – all wood, designed exactly the way I wanted it – it’s a dream made true.” Note – a dream doesn’t passively, randomly COME true – it is MADE true.
Like “falling pregnant” that’s like suddenly falling into a deep, dark hole in a leafy jungle. No – she made herself pregnant by choosing to sleep with someone. In our weak, passive-aggressive society, where we’re all politically correct and afraid to tell it the way it is, people are no longer fat or obese – they’re LARGE. Because they chose to pig out at the trough too much. I have a fat stomach because I eat too much junk and don’t get enough exercise. It’s not water retention or my mommy’s fault. Drug addiction and alcoholism is now a “disease”, like they were wandering around in a swamp somewhere and unexpectedly got bitten by the Alcohol Mosquito – not their fault! (Although they probably knew there were a few of those mosquitoes lurking in that swamp when they decided to visit…) No. They knew the dangers, understood the consequences, and choose, in spite of the warnings, to take drugs, drink, or smoke. They deserve the consequences. Pity my tax dollars have to go to paying for their choices, but welcome to creeping socialism.
OK, I know there are exceptions, like small children introduced to drugs by bad parents, but that’s not the context here. I’m talking about choice, not chance. I don’t like my tax money being used for lazy bums who choose not to work. I refuse to give people fish, when they are quite capable of fishing. That’s called a parasite. We sow and we reap. Winners take responsibility for the circumstances in their lives, because they know that CIRCUMSTANCES ARE CONSEQUENCES. Hoping for things to happen doesn’t work. Attending seminars is a waste of time unless you apply the information through disciplined, consistent action. You don’t get successful by osmosis.
Now for the good news. With this revelation that mysticism, witchcraft, and chance (note that successful people do not buy lottery tickets or gamble) don’t work, and seeing that your passive hopes didn’t result in the kind of results you wanted, I have a special offer for you for 2008: If you’re prepared to take consistent, disciplined action, rigorously follow a proven system, and remain committed for one year, (90% of my readers have already left), your life will be completely different in one year – you will have retired with more residual income than you need to live on. You will have the lifestyle you presently dream of, because you will make that dream happen. You CAN do this – but WILL you? Only you can make that decision. You do have the time and the money to do it, by the way.
If you want in, you have to commit to follow my instructions TO THE LETTER and I do not accept any excuses. One step at a time. No compromise. Regardless of your present circumstances. and you have to take full responsibility. Three percent of the people reading this will step up and retire in a year. You can be one of them.
Robin J. Elliott www.DollarMakers.com
1 comment

