11.26.07
“What Matters Most in Your Business?”
In a world of shoulda, woulda, coulda, wanna-be’s, gonna-be’s, has-beens, and excuses, what matters most? Among all the schemes and dreams, naming, blaming and complaining, moving and grooving, circulating and percolating, hidden agendas and manipulation, what’s really important? Out of all the seminars and bootcamps, lessons and books, learning and yearning, what really counts? Entrepreneurs need to ask themselves this serious question when they look back down the long road they have traveled : “What matters most?”
Successful entrepreneurs realize that the past is exactly that - past: lessons learned. Dwelling on the past won’t put one cent in the bank. Here’s what matters in a real business: Not your ego, or your product, your experience, your past accomplishments (there we go again, looking in that rear-view mirror), not your “qualifications” or all the seminars you attended. No. None of that matters. What matters in a real business in the real world is the amount of net, after-tax profit that you generate on a residual, repeat basis from multiple different income sources.
Multiple income streams of residual, repeat income from different sources - NET income. PROFIT. Not sales or potential or “in the pipeline” - you can’t bank dreams and promises and hope. The Bottom Line, baby, the bottom line. Not all your eggs in one basket or subject to the whims of some egocentric sales manager or “partner”. No. This is about the business that you personally control and own outright.
In the real world, cash flow is king, and low overhead, maximum profit, minimum time, spread risk, and optimal leverage is what will create the ultimate potential and security. Removing all limitations from your business, freeing it from the yoke of overhead, risk, and time, is possible through the power of Joint Ventures. Income earned from good JV’s with solid JV partners is 100% profit, almost completely risk and cost free and free of overhead (there’s that “free” word again) and unlimited in potential.
A good Joint Venture Broker is simply a “middle man”, a conduit, a broker, a connector, a facilitator, a link, a catalyst. No ego necessary. No hard selling, game playing, or secrets. No flash required. A JV Broker is the ultimate business strategist. They say sales is the highest paying job, and I beg to differ - sales requires time, but brokering is more leveraged and hence the earning capacity of a broker is technically much greater than that of a salesperson.
Joint Venture brokers can work internationally, live anywhere, and all they need is Internet and telephone access. I chuckle when I see those desperate little wanna-be entrepreneurs with their cellphones and Blackberries and business cards, rushing from meeting to meeting and trying to look important and successful. Most of them are frantic, desperate, and reliant on one or two people who control their futures. A change in currency, the market, the weather, politics, products, new inventions or their supplier’s options can take them out like a Gatling gun at ten paces. They are bubbles on a muddy stream. They are forced to work with people they don’t like or respect. Very little substance and as permanent and consistent as a flickering candle flame in a hurricane. Been there, done that, got the T Shirt, moved on.
What matters most in your business is not about you, your pride, or your need to feel important and accepted. It’s not about awards (for which you nominated yourself at the local Chamber of Commerce) or accolades or titles or your website; it’s about the bottom line. Big business understands this. 20% of the revenues of the Fortune 500 companies are said to be the direct result of Joint Ventures. I want 100% on my income from JV’s. I have twenty diverse, international income sources, no overhead apart from my telephone and Internet service, no risk, no limitations, and no employees, and I can run my business in one hour a day (that excludes my hobby, which is presenting training and Bootcamps around the world - I don’t play golf or computer games.)
Freedom. That’s what it’s all about. Control. Self actualization. Money and power, your own choices, peace of mind, security, creativity, contribution and fun. As a Joint Venture Broker, that’s what you can create, as I have and do. Most entrepreneurs have either time or money, or neither. Few have both. And if they do have both, they often carry a large amount of risk as well. Freedom means freedom, without any strings attached. Work when you want to, with whom you want to, if you want to. Not selling your time, because that’s selling your life. Freedom to live your own life on your own terms. Freedom to be with your loved ones on a beach, not listening to some slimy fool in a coffee shop as he tries to persuade you to invest in his scam. Freedom that you created, using JV’s.
Want some? Attend one of our JV Broker Bootcamps or get our Home Study course: the Success Library. Join us. You can do this regardless of your circumstances, age, education, background, or whether you have a business or not. You’ll be glad you did. Go to www.DollarMakers.com now and open the door to freedom. THAT’s what matters most.
Robin J. Elliott
play golf for free said,
November 26, 2007 at 10:24 am
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