08.27.07
Snail Mail Trounces E-Mail
I read the following in Dan Kennedy’s August Gold Letter:
“According to a key finding from an International Communications Research Study, consumers clearly prefer mail to all other communications, notably e-mail. 73% prefer mail for receiving new product and service announcements, promotions, offers, and other information from companies they do business with vs. only 18% who prefer receiving the same content by e mail. 70% prefer mail for receiving information from companies they are not currently doing business with.
Further, only 31% of consumers say they frequently discard mail identified as ‘commercial in nature’ unopened, but 53.2% say they frequently delete such e-mail unopened. Consumers find snail mail less intrusive, more convenient, and less high-pressured. They feel it provides better information. ”
Personally, I receive over 400 spam e mails per day. I keep the snail mail and read it in the bathroom, during TV commercials, on planes, in airports, and while waiting for meetings (I’m always early). We have found a way to capitalize on this trend away from e-mail, while at the same time leveraging our time and money through Joint Ventures, in an exciting new, automated Joint Venture Newsletter. Using the powerful DollarMakers Brand, this new snail mail JV Newsletter takes minimum time, gets remarkable results, and costs pennies on the dollar.
For more information on how you can benefit from this exciting new cash machine, contact lane@nesso.canow - available only for Members of the DollarMakers Joint Venture Club.
Robin J. Elliott www.DollarMakers.com
