07.19.07
Can You Find Perfect Service?
“We live in the real world” – people have become so jaded and cynical that we’re often pleasantly surprised with mediocre service. Losers think about the short term, immediate return on investment and decide to do the absolute minimum – “what can I get away with?” – employee mentality. Winners see the big picture and realize the value of the ripple effect. Let me demonstrate the value of delivering exceptional service with a real life story.
Rika and I recently purchased another home and our realtor, the wonderful Willi Isaak, referred us to a mortgage broker. Like attracts like and birds of the feather flock together, so we felt confident that this mortgage broker was good at her job. Boy, were we surprised! Angela Calla moved with lightning speed – a well-oiled, magnificent mortgage machine, highly professional, delivering in ONE DAY what my bank couldn’t deliver in over a week of blustering, confusion, people on leave and broken promises. By the time they approved me, they were too late.
Angela went the extra mile every inch of the way. She was available, responsive, knowledgeable, and professional, and she didn’t rush the interview process. She spends time educating her clients and makes you feel like you will never bother to ever deal with another mortgage broker again. And that is where the Ripple Effect starts. This article in this Blog will be included in our weekly ezines to a large database, and directly linked to our 85 (eighty-five) websites. More importantly, I will probably be using Angela’s service as an example in my presentations to thousands of people across North America and in the
Treat every customer, JV partner, and casual acquaintance as the most important person in the world, as though your entire future business success and reputation depends their making them exceptionally happy, and your success is as good as guaranteed. Word of mouth advertising is the best way to build any business, as you know. Angela Calla certainly knows that.
Robin J Elliott www.DollarMakers.com
