Robin J. Elliott: Joint Ventures with the Prophet of Profit, Training, Strategic Alliances

An Eagle mother lost one of her eggs. It was found by a chicken, which rolled it carefully back to her nest, sat on it, and hatched the baby Eagle. The baby Eagle thought it was a chicken. It grew up among other chickens, went to chicken school, and talked, walked, and acted like a chicken. The other chicken children teased it because it looked different.  In high school, the baby Eagle went to his chicken guidance counselor and said, “I feel I can accomplish more than this life,” to which the chicken replied, “Be satisfied with what you have, like all the other chickens.” 

One day, the now teenager Eagle was walking around the chicken run when a huge shadow floated over him. He looked up and saw a majestic bald headed Eagle flying above. At the same time, the adult Eagle looked down and saw the teenage Eagle in the chicken run. He swooped down and said to the teenage Eagle, “You’re an Eagle! You’re not a chicken! Get out of here! You shouldn’t be using those powerful wings to fly from fencepost to fencepost – you should be soaring about high mountains! You shouldn’t use that powerful beak to eat chicken food, or those strong talons to scratch in the dirt. You can live an Eagle life of freedom and majesty and power.” 

Dear Reader, when you go back to your chicken job on Monday, talk with your chicken colleagues and customers, and earn your chicken salary, remember this story. You’re an Eagle! You were born to soar and prosper and achieve great things. You may feel like a chicken, but you’re really an Eagle. Believe me. Only an Eagle will tell you the truth about who you really are. Guidance teachers, bank managers, most academics, and bureaucrats are chickens. They cannot help you. Jim Savulla said, “Never take advice from anyone who doesn’t already have what you want.” 95% of people choose the chicken life, but you don’t have to; you know better, now. 

Robin J. Elliott www.DollarMakers.com

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One of the Red Flags you should always be aware of is “busy” people. When people claim to be “very busy” there are a few reasons, all of them not good. When I hear that “I’m too busy” sound, my antennae go up and I’m instantly on high alert. I take the safety off the Glock. I shift into high gear. I become very attentive, because I smell a rat. If you tell me you’re not interested or offer me another time slot, I understand that you have a life and a business. But usually, you will recognize a pattern with people who claim to be “Very Busy”.

Reason #1: People who are genuinely too busy to do the important things are badly organized. They are victims instead of victors. They are puppets. They are manipulated, at effect, out of control, unable to delegate, at sea, limp and weak. I don’t do business with losers.

Reason #2: People who are simply lying to you. They don’t have the guts to tell you they don’t want to spend time with you, visit you, attend your meeting, return your calls, or invest in your offer. It’s an excuse / lie. They have second job, a hidden motive, other agendas and priorities, they’re plain lazy (the usual reason), or simply scared to commit. Whatever the reason, liars don’t fit into my world.

Reason #3: People may be floundering about in debt or their lives are temporarily out of control. Either way, I want to do business with sane, logical, successful people who will make the time to follow up on their commitments, be available, and earn their JV commissions honestly.

Truly successful people can usually make the time for important events and meetings or calls. They will be honest with you and tell you when the deal you’re offering them is not what they want. They will let you now when something else takes a higher time priority.  They know how to say, “No” without making excuses, justifying, explaining, or asking for forgiveness. They’re strong, decisive, and committed to their word. They are at cause. They are prime movers. They control their environments and their income. Those are the kind of people to Joint Venture with.

Robin J. Elliott www.DollarMakers.com

The building is engulfed in flames. The heat is so intense that people can’t get close. On the fourth floor, a woman stands in a window, her long hair floating in the wind, the searing flames licking at her nightdress, black smoke nearly choking her. Below, strong firefighters hold the safety net, waiting for her to decide to jump. Any second, she can be overcome by the smoke and fall backwards into the furnace, but she hesitates. She waits. Until, finally, one distraught fireman yells, “JUMP, you idiot!”

Many people see their lives deteriorating around them. The entropy is obvious to all. They’re in a downward spiral, slipping ever faster and deeper into debt and despondency. The flames of bankruptcy and hopelessness are singeing their eyebrows and the pungent smoke is suffocating them. They’re getting older, poorer and weaker, and we’re shouting, “Here! We have the solution for you! Join DollarMakers! Learn how to get rich! Attend a Bootcamp! Here’s hope! We’re waiting for you! JUMP!” But they’re thinking about it and whining that they can’t afford a $500 Bootcamp while they waste $600 every month on their cigarettes and booze.

Sometimes, by the time you come to your senses, the opportunity has moved on. The kind firemen have folded their safety net and gone home, and when you finally decide to jump you’re so desperate that you leap into the arms of some con artist that will steal your money in some offshore scam or have you lose your savings in another ridiculous scheme that nobody in their right mind would even consider. Too late. So before that happens, I have a simple and important message for you: JUMP, you idiot!

Robin J. Elliott www.DollarMakers.com

This system is as simple as it is profound, as easy to implement, as it is to profit from. But you have to know what is going on in your business in order to make it work. Most entrepreneurs don’t know this, so this exercise alone will be very useful, revealing, and profitable.)

This is what you need to have on a spreadsheet in front of you:

All your ratios – closing ratios, direct response ratios, Returns on Investment (ROI) on advertising, etc.

All your incomes – all JV’s, all products, all services.

All your expenses (private, as well as business.)

All your production numbers – that’s your people – what exactly is being produced, and by whom?

All your tax information.

All your investments and ROI info on them, including investments in consulting, newsletters, networking, advertising, corporate gifts, newsletters, business meals, etc.

All your TIME expenditures (You most expensive, irreplaceable asset.)Do you know what you spend all your time on? What is the specific ROI for each investment of your time / life?

Next, look at each event / item / investment / cost / employee / JV INDIVIDUALLY and ask yourself the following simple questions:

Is this worth continuing with? Shall I end it, fix it, or improve it?

Is this person worth retaining, or shall I fire them, fix them, or get them more productive?

How can I improve this ROI by 10%?

How can I cut this cost by 10% or remove it altogether?

How can I improve this ratio by just 10%?

Now for the amazing part of this little article that can dramatically change your life: If you only identified TEN areas/ cots, ROI’s, people, JV’s or investments, and you only improved each one by 10%, you would DOUBLE your bottom line profits: 10 X 10% = 100%! I think this is worth taking a day off with your figures, and spreadsheets, away from the madding crowd. Then, bring it back to your Mastermind group, JV Partners and true friends, and you will be incredulous at the advice they will be able to share with you to accomplish dramatic improvements.

Robin J. Elliott www.DollarMakers.com