06.23.07
Internal Marketing – Joint Venture Magic!
Rika and I just got home for a great trip to Huntington Beach,
Every product, service, and department of the resort is marketed in a classy, sophisticated way at every opportunity, offering guests value, solutions, ease, and comfort. Using menus, table cards, standing signage, notes, samples, discounts, and premiums, guests are educated and enlightened about the various options available to them. The entire operation is a giant Joint Venture. I loved it. Every aspect of this internal marketing was aimed at the pleasure of the guest – no hard sell, no pressure. Subtle and easy to understand and use. All barriers to buying removed. Simple flow-through.
Joint Ventures are not simply a means to create additional income sources or to upsell and cross sell – they are carefully and tastefully designed and implemented to strategically assist people to solve their problems and reach their goals, providing valuable information and ease, saving time and effort in the process. This Hyatt Regency has it working perfectly. No concierge trying to sell you the restaurant down the road so that he can pocket a quick buck. No cheap flyers for pizza pushed under your hotel door in the middle of the night – just a carefully planned, well-designed guest services machine.
DollarMakers strives to offer the same internal solutions, saving our Members the trouble and time involved in finding these services and JV’s themselves and protecting them from unscrupulous types and swindles. I recently saved a Member a lot of money and embarrassment when they e-mailed me a question about an illegal pyramid scheme deal they were being offered. My question when they thanked me was, “Why don’t you just take advantage of the existing JV’s available to our Members? It’s easy, safe, lucrative, and quick – you don’t have to risk your reputation and money on unknown schemes.” By the way, if anyone tells you that DollarMakers is endorsing any opportunity out there, check with us first.
My hat is off to the Hyatt - like their excellent Governator, we’ll be back!
Robin J. Elliott www.DollarMakers.com
