06.07.07
A Tale of Two Realtors
Rika and I decided to invest in a second home. We love the one we have but we want a second one. We were in the mall when we stopped to look at the advertisements for various homes in our area and the realtor made an appointment to meet with us to show us a home. To start with, he showed us a place that faced the wrong way. Then he had trouble working with his own calculator to show us the numbers. He asked what business I was in and interrupted my explanation. Then he gave us wrong information about the C.M.H.C. fee. At the end of that interview, where he had already blown himself out of the water, he insinuated that he didn’t want me to waste his time, and asked what guarantee he had that I would use his services exclusively! I let him know that would not happen. Finally, he was a week late in his follow-up! No apology, just a message to call him back. Unbelievable. LOSER.
The second realtor is someone whose professional, well designed advertising has been hitting our mailbox for years. We called him. We showed up for our meeting with him and he was early. Good sign, right there. Then he offered us Starbucks. Another good sign. His assistant was with him, and they made notes and handled the meeting very efficiently, no pressure, no nonsense. Today, he showed up – early again – and took us to see some homes that he had carefully selected according to our criteria. He was on time for every home, knowledgeable about every home, and conducted the tour with true professionalism and class. We felt relaxed and secure in the hands of a competent professional. At the end of the tour, he remained highly proficient. Oh, and he mentioned that he had downloaded my book. Smart move.
We’re off to Edmonton, Montreal, and California, but when we get back, we will find the right home and buy it. Two very near misses today. And there is no question in my mind that we will use the services of realtor Willi Isaak.
Both realtors had the very same opportunity, yet one will make money and one will not, and guess what? The loser will complain about buyers, prices, the economy and the weather, and blame the competition, while Willi will simply go on doing the right thing, helping people, and making money. The top of the ladder, my friend, is not crowded. “You can get anything you want out of life”, said Zig Ziglar, “if you’re prepared to help enough other people to get what they want.” Sow and reap. What goes around comes around. Now thousands of people will read this article about Willi Isaak in our ezines and on my Blog.
Robin J. Elliott www.DollarMakers.com
